Richa Chadha and Ali Fazal, a renowned Bollywood couple, are set to support local artisans by introducing their own indigenous fashion brand.
Renowned Bollywood couple Richa Chadha and Ali Fazal are venturing into entrepreneurship by launching a homegrown fashion label that celebrates local artisans. With a passion for handmade garments and a commitment to supporting traditional craftsmanship, the pair seeks to revitalize one of India’s oldest art forms.
For years, India’s intricate artisanal work has gained global acclaim. However, the artisans behind this meticulous craft are encountering challenges that jeopardize their sustainability in the industry. Recognizing the need for intervention, Richa Chadha and Ali Fazal are poised to channel their passion for handcrafted art towards revitalizing the community of local artisans in Lucknow.
Richa Chadha shared her excitement for the initiative, stating, “Our commitment has always been to engage directly with communities at the grassroots level in all our endeavors. Supporting local communities and pursuing social initiatives from the ground up have been central to our ethos. When the idea came to us to support artisans, particularly those in Lucknow with generations of artistic heritage, we aimed for the label to embody that spirit.”
We’ve long admired the talents of local artisans, especially those who create intricate textile crafts. However, in today’s world, many of these artisans are disappearing as technology and mass production dominate. We aim to preserve their skills and support their community by providing a platform to showcase their artistry, talents, and craftsmanship.
The initiative led by the power couple goes beyond mere business pursuits; it represents a dedicated pledge to safeguarding and advancing cultural heritage. Through the provision of expert guidance and a nurturing environment, Richa and Ali aspire to bolster local artisans, ensuring their crucial role in India’s artistic heritage remains steadfast.
Richa Chadha and Ali Fazal are set to debut their own indigenous business later this year, with a focus on revolutionizing both the fashion industry and the livelihoods of numerous local artisans. Their venture aims to offer these artisans a prosperous path forward, enriched with creativity, respect, and economic independence.